Productsup

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Founded
2010

Founders
Marcel Hollerbach,
Kai Seefeldt, Johannis Hatt

Location
Berlin (Germany)

Status
Majority trade sale to Nordwind Capital (2017)

Website
productsup.com

Productsup is the world's leading feed management and syndication platform for enterprises.

Productsup empowers businesses to optimize product experiences across all touchpoints. It powers the entire product content journey, from onboarding supplier data to distributing optimized content across more than 2,500 channels, including social media, marketplaces, retailer and distributor sites, comparison platforms, and data pools. 

Productsup combines advanced AI tools and automated workflows to streamline operations, while enhancing product content at scale. Processing over 2 trillion products per month, the platform effortlessly manages the demands of global organizations, supporting multiple countries, diverse use cases, vast product catalogs, and multilingual content. Productsup is trusted by more than 1,000 global companies, such as L’Oréal, PUMA, Sephora, and ALDI, handling more monthly data requests than Google’s consumer search service.